Tailor Made Travel privacy policy, a trading name of Acromas Holidays Ltd. This privacy statement discloses the privacy practices for the web sites www.tailor-made.co.uk.

Purpose of this Privacy Policy
We at Tailor Made Travel recognize the importance of protecting your personally identifiable information (such as your name, telephone number, e-mail address and other contact information, collectively, that you provide to TAILOR MADE TRAVEL. This Privacy Policy sets forth our policies regarding the collection, use and disclosure of your PII both through our online and offline operations. This Privacy Policy also explains how you can correct or change the information we hold about you, or opt out of receiving certain marketing materials.

The purpose of this Privacy Policy is to tell you how TAILOR MADE TRAVEL strives to better serve you by keeping you informed of promotions, products and services, while, at the same time, safeguarding your details. Our intent is to bring you offers and discounts that we believe are relevant to your interests offered by and through Tailor Made Travel, affiliates and other non-affiliated companies with whom we have business relationships.
This Privacy Policy is incorporated into, and part of, the Terms of Use, which govern Tailor Made Travel web site at www.tailor-made.co.uk (the "Site").

What Personally Identifiable Information Tailor Made Travel Collects and How it is Collected
When you make a reservation, and/or join one of TAILOR MADE TRAVEL' programs, we need to collect certain information about you in order to provide and improve our services. The service that you chose will determine what information we collect from you. This information may include, but not be limited to:

• Name
• Email Address
• Home and/or Business Address
• Telephone Numbers at which we can contact you
• Your Date Of Birth
• Method of Payments (credit cards and expiration date)

We may also need certain information from you when you request any of the following services or equipment: Special Needs/ Offers/Discounts. How we collect this information will depend on how you use our services. We may collect this information directly from you by telephone, fax, email, at the counter, upon completion of an application or enrolment form, or through your use of our Site or the Internet. To the extent you use our Site, we may also collect information about your use of our Site, transactional and account information, e-mail and other information related to communications to our Site. We may also collect information about you indirectly through a travel agent, an account program in which you or your employer participates or through one of our partner programs when you deal with us through those means. Additionally, our affiliates and third parties may provide us with information about you.

You may choose not to provide some of your information to us, but this may prevent us from providing our services to you, or limit our ability to provide you with the level of service that you would otherwise expect from us.

How Personally Identifiable Information is Used and Disclosed by Tailor Made Travel
Usage
We strive to ensure that we give you a stress-free experience and are dedicated to building a rewarding and lasting relationship with every customer. In order to provide the level of service we believe you expect from us, we may use your details for the following purposes:

• To provide the services and offerings that you request, and to communicate with you regarding such services and offerings;
• To do all things necessary to administer those services;
• To research, develop, manage, protect and improve our Site and services;
• To maintain and develop our service-oriented software and other business systems; and
• To analyse data, or to have a third party do so on our behalf.

We also use your personal information or some discrete part such as your email address for other purposes. For example, such information may be used to process and track your transactions and to send you information about our and our affiliates' and business partners' products and services and other information and materials that may be of interest to you. If you use our Site, information may also be used to evaluate what portions of our Site are visited more often than others, determine where visitors came from, where they go, and how long they stay on a particular page, or on our Site in general.

We may match information collected from you through different means or at different times, including, for example, information collected online and offline, and use such information along with information obtained from other sources, including third parties. To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that manage accounts, offer affinity, frequent-user, and reward programs, and companies that perform marketing services and other business operations for us. See below under Disclosing.

Disclosing
We may disclose your part of your information to affiliated and non-affiliated organizations including, for example:

• To your company or organization if you use our services under a corporate or other commercial account;
• To one of our program partners (e.g. if you are a member of a frequent traveller program and you have asked us to send details of your rental agreement with us to obtain your benefits from that program);
• To entities that provide services on our behalf;
• To your credit card issuer;
• To credit reporting and fraud checking agencies;
• To debt collection agencies, if you fail to pay monies owed to us;
• To government or private organizations responsible for the processing or handling of traffic or parking related violations;
• To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site properly, or to protect or defend our rights or the rights or well-being of our employees, users or others or if you are involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity, even without a subpoena, warrant or court order.

We may also disclose your information to our affiliates and non-affiliated business partners for their use both on our behalf and for their own business purposes. For example, our affiliates and business partners may use such information to send you information about their products and services and other information and materials that may be of interest to you. You may opt-out of us disclosing your contact information by clicking the button. do not wish to subscribe, for these purposes through one of the methods described in this policy.

We may also share your information with other non-affiliated third parties, such as entities that provide services for or through our Site or for our business (e.g., advertisers, ad servers, content providers, services providers, credit card processors, fulfilment services providers, e-mail list hosting companies and distribution companies) that use such information on our behalf consistent with this Privacy Policy. These types of third parties are not permitted to use your information for any secondary purposes.

We may also transfer or assign your information to third parties as a result of or in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganisation or liquidation.

Web Site and Internet Privacy
If you use our Site or otherwise interact with us via the Internet, the following privacy-related policies also apply:

Web Site Tracking and the Use of Cookies and Other Technologies
If you use our Site, certain information may be collected in the course of your use of our Site. As with many web sites, we may use both session based and persistent "cookies" and/or other technology (e.g., web bugs, e-mail bugs, clear GIFs, web beacons, tracker GIFs and :clickstream" data logs) in our Site and other web sites, or in our electronic communications with you, to enhance the functionality of our Site and services and to make your transactions and other activities more convenient and efficient. These technologies may vary, but in many cases may involve a small file stored locally on the computer used to access our Site (commonly referred to as a 'cookie'), and may be used to store and collect information relating to your viewing and use of our Site and our correspondences with you. We use cookies to track web site trends and patterns. This helps us understand our users needs better and improve areas of our Site. We store information we collect through cookies to create a profile of our users. A profile is stored information we keep on individual users that details their travel preferences, rental history and behavioural activity, and to minimise the need for you to re-enter information on our Site. Consequently, collected information is tied to a user’s information to provide offers and improve our services and content within our Site.

Most cookies expire after a defined period of time, or you can delete your cookie file at any time. Most web browser software is initially set up to accept cookies. You can reset your web browser software to refuse cookies or to indicate when a cookie is being sent. However, some parts of our Site will not function properly or may be considerably slower if you refuse cookies. For example, without cookies, you will not be able to set personalized preferences, and/or may have difficulty completing transactions. We may collect your computer's IP (Internet Protocol) address and domain name address, the identity of your Internet service or access provider, the type of web browsing software you use, your computer's operating system, the URL of the web page from which you came to visit our Site and the language you selected for your web browsing software (collectively referred to herein as "clickstream data"). We use these technologies, for example, to identify our users, to help diagnose problems with our server, and to administer and promote our and our affiliates' and business partners’ web sites and services. Third parties (including, but not limited to, software vendors, advertisers, ad servers, content providers and services providers) may also use similar technologies by or through our Site or third party web sites. In connection therewith, such entities may collect information about you and your usage activity on this and other web sites. We have no responsibility with respect to what information such third parties track or collect, or for any tracking, data collection or other activities of such third parties. Please check their terms of use and privacy policies for such information.

When you visit our Site. The third party may have access to and use non-personalized information about your online usage activity. This technology uses information about your visits to our Site and to our affiliates' and subsidiaries web sites to serve ads to you. In the course of delivering our advertisements to you, a unique third party cookie may be placed on your computer used to access our Site. You may occasionally get cookies from our affiliates and business partners if you use the links on our Site to reach their respective web sites. The use of advertising cookies sent by such third party web servers is standard in the Internet industry. TAILOR MADE TRAVEL does not control these cookies.

Links to Other Web Sites
Our Site may contain links or references to other web sites outside of our control, and the privacy policies of these sites may differ from our own. Please be aware that we have no control over such web sites and our privacy policy does not apply to such web sites. We advise you to check the privacy policies of such sites before disclosing any information via such sites.

Framing
Occasionally when linking to another site from www.tailor-made.co.uk, you may still see TAILOR MADE TRAVEL logo. The reason for this is, to provide you with a seamless experience when visiting our web site. In these cases , you are no longer on Tailor Made Travel.com but will now be on a different web site, not owned or controlled by TAILOR MADE TRAVEL and therefore the information collection practices of the third party's site may differ from TAILOR MADE TRAVEL’ The privacy policy of a third party site will govern how information collected from you is used by the owner of the site. You can always know what site you are on by checking the location bar within your browser.

How We Protect the Security of Personally Identifiable Information
The security of your PII is an important concern to us. We exercise reasonable care in implementing generally accepted standards of technology security in order to protect information collected via our Site from loss, misuse and unauthorized access, disclosure, alteration or destruction, such as firewall's and Secure Socket Layer (SSL) encryption for some of your more sensitive information. Unfortunately, "perfect security" does not exist on the Internet, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee that any information stored on our servers, or transmitted to or from a user, will be free from unauthorized access. For example, and in particular, unencrypted e-mail is not a "secure" means of communicating with us, since e-mail may be intercepted by a third party in the course of its delivery. By using our Site and corresponding with us, you acknowledge that you understand and agree to assume these risks.

You are responsible for maintaining the strict confidentiality of your account password, membership numbers and pin numbers, and you shall be responsible for any access to or use of our Site by you or any person or entity using a password provided to you, whether or not such access or use has been authorised by or on behalf of you, and whether or not such person or entity is your employee, relative or agent. You agree to (a) immediately notify us of any unauthorized use of your password, account or membership number, or any other breach of security, and (b) ensure that you exit from your account at the end of each session. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account and membership number, and notify us when you desire to cancel your account on our Site. We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.

We will never request that you send us any sensitive information, such as your credit card number, password, membership number or pin number, in an e-mail or into a web site that is not located at the Tailor Made Travel.com domain name. If you receive an e-mail or other correspondence requesting that you provide any such information via e-mail or to a web site that is not on such domain name, please do not provide such information, and report such request to our privacy officer at www.tailor-made.co.uk.

In the unlikely event that we believe that the security of your PII in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail.

How to Correct or Update Personally Identifiable Information that Tailor Made Travel Maintains Or Opt Out of Receiving Marketing Materials from Tailor Made Travel
You can opt-out of our use and disclosure of your PII for marketing purposes and customer satisfaction surveys, and/or withdraw your prior consent for same, by the methods provided below. If you do so, your consent will be withdrawn; however, it is possible that you may receive correspondences scheduled prior to our receipt and processing of your opt-out request.

To Opt Out of Email Campaigns: You may reply to a promotional or marketing e-mail that you have received from us with the word "Unsubscribe" in the subject line or you can email us directly at sales@tailor-made.co.uk (If you use more than one e-mail address, then send your opt-out e-mail from each of your e-mail addresses.)

To Opt Out of any other promotional mailings from Tailor Made Travel and our partners: You may visit us at www.tailor-made.co.uk or write to us at:

Tailor Made Travel
ECommerce Department
HiTours House
Crossoak Lane,
Salford,
Redhill,
Surrey.
RH1 5EX